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Malcolm Holland

Rijksmuseumj Promotion

 

The Rijksmuseum in Holland had an idea – to bring Art to the people which might persuade them to visit the Museum to see more!

They took a painting by Rembrandt in 1642 – “Guards of the Night”, brought to life the characters in it, placed them in a busy Shopping Mall and……. well – see for yourself!

http://www.youtube.com/embed/a6W2ZMpsxhg?feature=player_embedded

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